SmileInsights™ is a digital marketing service that helps dental practices maximize revenue from smile improvement services. Powered by the SmileInsights Mobile Technology Suite™, it places a dynamic dental showcase directly on the device patients use every day—their smartphone.
Preventive and restorative dentistry remain essential, but the most compelling practice-growth opportunity is helping patients improve the quality and appearance of their smiles.
SmileInsights places smile improvement at the center of the patient experience while still showcasing the full range of services, technology, credentials, and care offered by the practice.
A personalized smile survey that helps patients identify what they like about their smile, what they would like to improve, and which smile goals matter most to them.
SmileInsights Discovery™ transforms a simple patient interview into a meaningful conversation between the patient and the dental team. Instead of waiting for patients to ask about treatment—or assuming what they may want—the practice gains a clearer understanding of each patient's personal priorities, interests and expectations.
Every patient views their smile differently. Some may want it brighter. Others may be concerned about alignment, damaged teeth, missing teeth, aging dental work or simply maintaining the smile they already have.
SmileInsights Discovery™ gives patients a comfortable, private way to express those goals before speaking with the dental team. Their answers create a personalized SmileInsights Profile that highlights their priorities and identifies relevant topics they may wish to discuss with their dentist.
The patient considers what matters most about their smile.
The survey organizes personal goals, concerns and interests.
The dental team uses the results to begin a more relevant conversation.
Patients are invited to think beyond their next appointment and consider what they genuinely want for their smile.
The practice gains actionable insight into patient demand that may otherwise remain unspoken.
Discovery results give the dental team a natural and patient-approved starting point for discussing possibilities.
Patients frequently have smile concerns they have never mentioned to the dental team. They may assume treatment is unavailable, unaffordable or inappropriate for them. SmileInsights Discovery™ gives those patients permission to explore what is possible.
SmileInsights Discovery™ is designed to gather patient-reported goals, preferences and areas of interest. It is not a diagnosis, professional examination or treatment recommendation. Clinical findings and treatment options must be determined by a licensed dental professional.
The SmileInsights Mobile Technology Suite powers every membership with the tools needed to create a continually evolving patient marketing experience.
A professionally designed, mobile-first presentation of the practice and its smile improvement services.
Ongoing design iterations that rotate the marketing focus among whitening, veneers, aligners, implants, and more.
Custom QR-code placards that connect patients from reception areas, operatories, treatment plans, and printed materials.
Easy-to-use links for websites, email, social media, appointment reminders, and online advertising.
Optional campaigns that reconnect patients with featured smile improvement opportunities throughout the year.
Ongoing creative support and promotional updates that keep the practice's mobile marketing fresh and relevant.
Each showcase iteration can emphasize a different smile-enhancing procedure, giving patients new reasons to engage with the practice throughout the year.
SmileInsights’ primary mission is to increase revenue from smile improvement. An important by-product is greater awareness and acceptance of other elective services that improve appearance, comfort, sleep, wellness, and quality of life.
Patients who begin exploring whitening, veneers, aligners, or a complete smile makeover are often more receptive to learning about additional solutions they may not realize are available from their trusted dental practice.
Promote oral appliance therapy, snoring solutions, and sleep-related care.
Introduce facial esthetic treatments that complement a more confident smile.
Build awareness of TMJ therapy, bruxism treatment, and oral appliances.
Highlight fillers, gum contouring, implants, membership plans, and financing.
The dental practice no longer exists only at a physical location. SmileInsights extends the practice into the patient's everyday mobile life.
Patients scan a QR code in the office or on printed materials.
They explore a compelling, mobile-first showcase of smile improvement services.
Text, email, and web links bring patients back to new featured campaigns.
Interest becomes a consultation, treatment discussion, or appointment request.
Strategically placed QR-code placards invite patients to explore smile transformation opportunities while they are already engaged with the practice.
Rather than buying another static website, practices receive an evolving digital marketing service backed by the SmileInsights Mobile Technology Suite.
The goal is simple: keep the practice connected to patients, continually promote smile improvement, and create more high-value treatment opportunities.
SmileInsights helps dental practices create a continuous mobile presence that educates, inspires, and motivates patients to improve their smiles.